Veron The Shop

The Veron shop is located in a former garage of a central building owned by the clients’ family since its completion. Due to degradation the garage remained unused for decades. The client sought to revitalize the unused space by converting it into a small boutique for accessories and fashion items. The challenge was to create a contemporary identity for a small shop that, although street-facing, was not visible to passersby, as it is located in the basement level.

The proposal involved fully covering the space with pale pink ceramic tiles, using different formats depending on their placement. The space has a low ceiling height of 230 cm, so to create a heightening effect through reflection, the ceiling was covered with plexiglass in a colour similar to the tiling. To maintain the fluid atmosphere the metal furniture was detached from the walls. The only fixed elements remain the central island and a pedestal for accessories placed near the entrance.

For the main entrance, the proposed door replicates the design of the original metal garage door, but using clear glass to naturally light the interior space and provide street-level visibility. When eliminating the destroyed access ramp, a small courtyard was created.

The main success of the project is the revitalization of an unused space, which, through this intervention, has become part of the local commerce of a vibrant central city neighbourhood.